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Title Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens
Author Arens, William F
Published Boston McGraw-Hill Irwin 2008
Edition 11 th ed
Detail 712 p. ill. 28 cm
Subject
Added Author Weigold, Michael F. jt. auth
  Arens, Christian jt. auth
Source Types Book
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