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Title Marketing Management : a value-creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher
Author Dubois, Pierre-Louis
Published New York Palgrave Macmillan 2007
Detail 466 p. ill. 26 cm
Subject
Added Author Jolibert, Alain jt. auth
  Muhlbacher, Hans jt. auth
Source Types Book
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