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Title Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan
Author Parasuraman, A
Published Boston ; New York Houghton Mifflin Company 2007
Detail 638 p. ill. 26 cm
Subject
Added Author Grewal, Dhruv jt. auth
  Krishnan, R. jt. auth
Source Types Book
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