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Title Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
Author De Chernatony, L. (Leslie)
Published Oxford ; Boston [Mass.] : Elsevier/Butterworth-Heinemann, 2003
Edition 3rd ed
Detail xvii, 460 p. : ill. ; 23 cm
Subject
 
Added Author McDonald, Malcolm, jt.auth
Source Types Book
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