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Source Types
Book
Title
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Author
Wheeler, Alina.
Published
Hoboken, NJ : John Wiley & Sons, 2003.
Call Number
658.827 Wh562D
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
The fall of advertising and the rise of PR
Author
Ries, Al.
Published
New York : HarperBusiness, 2004.
Call Number
659 Ri559F 2004
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Branded entertainment : product placement & brand strategy in the entertainment business
Author
Lehu, Jean - Marc.
Published
London ; Philadelphia : Kogan Page, 2007.
Call Number
791.40688 Le524B
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Brand new China : advertising, media, and commercial culture
Author
Wang, Jing,1950-.
Published
Cambridge, Mass. :Harvard University Press,2008.
Call Number
659.10951 Wa246B 2008
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
YouthNation : building remarkable brands in a youth-driven culture
Author
Britton, Matt.
Published
Hoboken, New Jersey : John Wiley & Sons, 2015.
Call Number
658.827 Br862Y 2015
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Advertising -- Brand name products
Author
Britton, Matt (1)
Lehu, Jean - Marc (1)
Ries, Al (1)
Ries, Laura, Author (1)
Wang, Jing,1950- (1)
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Subject
Brand name products (3)
Advertising (2)
Advertising -- Brand name products (2)
Advertising -- China (1)
Brand name products -- China (1)
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Publish year
2015 (1)
2008 (1)
2007 (1)
2004 (1)
2003 (1)
Source Types
Book (5)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (5)