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Title MARKETING METRICS : 50+ METRICS EVERY EXECUTIVE SHOULD MASTER / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.
Author Farris, Paul W., Author
Published Upper Saddle River, N.J. : Wharton School Publishing, 2006
Detail xvi, 359 pages : illustrations ; 24 cm
Subject
 
Added Author Bendle, Neil T., Author
  Pfeifer, Phillip E., Author
  Reibstein, David J., Author
Source Types Book
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