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Title Blue ocean strategy : how to create uncontested market space and make the competition lrrelevant / W. Chan Kim, Renee Mauborgne.
Author Kim, W. Chan
Published Boston, Massachusetts : Harvard Business Review Press, 2015
Detail xxviii, 287 p. : ill. ; 25 cm
Subject
 
Added Author Mauborgne, Renée, Author
Source Types Book
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