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Title Contemporary brand management / Johny K. Johansson, Kurt A. Carlson Georgetown University, McDonough School of Business.
Author Johansson, Johny K
Published Thousand Oaks, California ;London : SAGE, 2015
Detail xi, 258 p. : ill. ; 23 cm
Subject
 
Added Author Carlson, Kurt A, Jt.auth
Source Types Book
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