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Title Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Author O'Guinn, Thomas C
Published Mason, OH : South-Western, Cengage Learning, 2015
Edition 7th ed
Detail xviii, 407 p. : ill. ; 28 cm
Subject
 
 
Added Author Allen, Chris T
  Semenik, Richard J
Source Types Book
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