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Title Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
Author Kotabe, Masaaki
Published New York : John Wiley & Sons, 2001
Edition 2nd ed
Detail 741 p. : ill., maps (some col.) ; 27 cm
Subject
 
Added Author Helsen, Kristiaan, jt. auth
General information Includes index
Source Types Book
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